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Applied Mass Communication Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rosenberry Jack/ Vicker, Lauren A. 作者

译者

2008-1 出版日期

320 页数

$ 59.66 价格

丛书系列

9780205548736 图书编码

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发表于2024-11-25

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Applied Mass Communication Theory 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Applied Mass Communication Theory: A Guide for Media Practitionersbridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, "Mass Communication Theory and Research," provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, "Mass Communication Theories," presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, "Bridge to the Real World," provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.

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