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Pricing Perspectives 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rothenberger, Sandra (EDT)/ Siems, Florian (EDT) 作者

译者

2008-11 出版日期

248 页数

$ 118.65 价格

丛书系列

9780230207226 图书编码

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发表于2024-11-26

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Pricing Perspectives 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are also studied in depth.

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