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William A. Hachten is Professor Emeritus of Journalism and Mass Communication, University of Wisconsin-Madison where he taught for 30 years. His publications include: The Troubles of Journalism, Third Edition (2005), The Growth of Media in the Third World (1993), and The Press and Apartheid (1984).

James F. Scotton is Associate Professor of Journalism at Marquette University, Milwaukee. He has taught in China, Egypt, Kenya, Nigeria, and Uganda, and has worked as a reporter, editorial writer, and editor with the Associated Press and newspapers in several states.

出版者:Wiley-Blackwell

作者:James F. Scotton

出品人:

页数:256

译者:

出版时间:2010-3-8

价格:USD 46.95

装帧:Paperback

isbn号码:9781405187961

丛书系列:

图书标签:

newmedia
China
communication
传播学
海外中国研究
政治学
当代中国
英文原版

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New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system

Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)

Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes

Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth

Notes on Contributors.

Preface.

Introduction.

1 2008: New Challenges to China’s Media (William A. Hachten and James F. Scotton).

2 Development and Theory of the Media (William A. Hachten).

3 The Impact of New Media (James F. Scotton).

4 Newspapers: Changing Roles (Guo Ke).

5 Magazines: An Industry in Transition (Chen Peiqin).

6 Radio Broadcasting: Deregulation and Development (Chen Peiqin and Haigui Liu).

7 Television: Entertainment (Anne Cooper–Chen with Yu Leon Liang).

8 Television: News (Anne Cooper–Chen and James F. Scotton).

9 Xinhua: The Voice of the Party (James F. Scotton).

10 Advertising: Wings for the Media (Hong Cheng).

11 Public Relations (Yan Jin).

12 Film: An Industry versus Independents (Yong Liu).

13 English–Language Media in China (Guo Ke).

14 Overseas Media Serve Chinese Diaspora (William A. Hachten).

15 Conclusion (William A. Hachten and James F. Scotton).

Notes.

Bibliography.

Index.

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给大家推荐一篇关于本书比较详尽的英文书评，希望能帮助大家更全面的了解本书内容：http://www.jingdaily.com/en/culture/jing-book-review-new-media-for-a-new-china/ 这本书从一个独特的视角阐释了西方对于迅猛发展的中国媒体现状的全新认知。

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