Game-Based Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gabe Zichermann 作者

Wiley

译者

2010-03-29 出版日期

220 页数

USD 24.95 价格

Hardcover

丛书系列

9780470562239 图书编码

Game-Based Marketing 在线电子书图书标签: 营销游戏化专业书

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Game-Based Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Game-Based Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Game-Based Marketing 在线电子书图书描述

Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. "Game-Based Marketing" illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. "Game-Based Marketing" will: Explain the growing phenomenon of game-based marketing and how it works Show marketers how to develop games to incorporate into their marketing strategy Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The Tab; the iconic McDonald's Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually. Provocative and instructive, "Game-Based Marketing"'s message is clear: Use the tools in this book to put games in your marketing mix now... or you'll be out of the game altogether.

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What if everything we did was a little more fun? Ever since Foursquare burst onto the scene with its clever badges and simplified “mayoral” achievements, people have been going gaga for game mechanics (and Gaga videos, circumstantially). Its competitors ...

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