Game-Based Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gabe Zichermann 作者

Wiley

譯者

2010-03-29 出版日期

220 頁數

USD 24.95 價格

Hardcover

叢書系列

9780470562239 圖書編碼

Game-Based Marketing 在線電子書圖書標籤: 營銷遊戲化專業書

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發表於2024-07-05

Game-Based Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Game-Based Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Game-Based Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Game-Based Marketing 在線電子書用戶評價

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Game-Based Marketing 在線電子書著者簡介

Game-Based Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Game-Based Marketing 在線電子書圖書描述

Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. "Game-Based Marketing" illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. "Game-Based Marketing" will: Explain the growing phenomenon of game-based marketing and how it works Show marketers how to develop games to incorporate into their marketing strategy Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The Tab; the iconic McDonald's Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually. Provocative and instructive, "Game-Based Marketing"'s message is clear: Use the tools in this book to put games in your marketing mix now... or you'll be out of the game altogether.

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Game-Based Marketing 在線電子書讀後感

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What if everything we did was a little more fun? Ever since Foursquare burst onto the scene with its clever badges and simplified “mayoral” achievements, people have been going gaga for game mechanics (and Gaga videos, circumstantially). Its competitors ...

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