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The Ad Men and Women 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Applegate, Edd 编作者

Greenwood Press

译者

1994-04-30 出版日期

420 页数

USD 127.95 价格

Hardcover

丛书系列

9780313278013 图书编码

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The Ad Men and Women 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Ad Men and Women 在线电子书图书描述

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

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