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出版者:Prentice Hall

作者:Gary Armstrong

出品人:

页数:648

译者:

出版时间:2010-1-21

价格:USD 180.00

装帧:Paperback

isbn号码:9780136102434

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图书标签:

marketing
textbook
经济金融
经济学
经济
管理学
教材
市场学

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This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.