Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Pride, William M.; Ferrell, O.C. 作者

译者

2009-2 出版日期

752 页数

0 价格

丛书系列

9780324834260 图书编码

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发表于2024-09-22

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Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, INTERNATIONAL EDITION, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010, INTERNATIONAL EDITION, includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

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