Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Pride, William M.; Ferrell, O.C. 作者

譯者

2009-2 出版日期

752 頁數

0 價格

叢書系列

9780324834260 圖書編碼

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Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing 在線電子書圖書描述

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, INTERNATIONAL EDITION, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010, INTERNATIONAL EDITION, includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

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