Resonate

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Nancy's Bio

Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture and has created more than a quarter of a million presentations. As a persuasion specialist, she cracked the code for effectively incorporating story patterns into business communications. Resonate, her latest book, spent nearly a year on Amazon’s top 100 business book bestsellers list.

Duarte, Inc. is the largest design firm in Silicon Valley, as well as the 5th largest woman-owned employer. Nancy has won several prestigious awards for communications and entrepreneurship and was recently honored in Watermark’s “Women Who Have Made Their Mark 2011” ceremony. She has been a speaker at a number of Fortune 500 companies and counts many more among her firm’s clientele. She also speaks at business schools and teaches classes at Stanford University several times a year.

Nancy has 20 years of experience working with global companies and thought leaders, and she has influenced how the world perceives some of the most important brands and entities, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank. She is the author of two award-winning books. Resonate: Present Visual Stories that Transform Audiences identifies the hidden story structures inherent in great communication, and it spent more than 300 days on Amazon’s top 100 business book bestsellers list. Slide:ology: The Art and Science of Creating Great Presentations teaches readers to think visually and has been translated into eight languages. Her third book, released in the fall of 2012, is titled HBR Guide to Persuasive Presentations, which gives readers the tools and confidence they need to master public speaking.

Nancy has three grown children who walk in their destiny and a husband who has loved her for over 30 years. She has two grand-dogs, Bear and Necessity, and a grand-frog named Hubert.

Source:http://www.duarte.com/speaking-engagements/

出版者:Wiley
作者:[美] 南希·杜瓦特
出品人:
页数:272
译者:
出版时间:2010-9-28
价格:USD 29.95
装帧:Paperback
isbn号码:9780470632017
丛书系列:
图书标签:
  • Presentation 
  • PPT 
  • 演讲 
  • 设计 
  • communication 
  • presentation 
  • visualization+interaction 
  • design 
  •  
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Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. * Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth

* Focuses on content development methodologies that are not only fundamental but will move people to action

* Upends the usual paradigm by making the audience the hero and the presenter the mentor

* Shows how to use story techniques of conflict and resolution

Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

具体描述

读后感

评分

1.沟通之前,要对关键受众进行准确的定义和恰当的细分。1986年,挑战者号航天飞机失事后,美国总统里根面向全国民众发表了演说。演说把受众划分为五类:集体哀悼者、遇难者家属、学生、竞争对手前苏联、美国国家航空航天局。短短四分钟,安抚了民众的哀痛情绪,鼓舞了美国航天...

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1.沟通之前,要对关键受众进行准确的定义和恰当的细分。1986年,挑战者号航天飞机失事后,美国总统里根面向全国民众发表了演说。演说把受众划分为五类:集体哀悼者、遇难者家属、学生、竞争对手前苏联、美国国家航空航天局。短短四分钟,安抚了民众的哀痛情绪,鼓舞了美国航天...

评分

1.沟通之前,要对关键受众进行准确的定义和恰当的细分。1986年,挑战者号航天飞机失事后,美国总统里根面向全国民众发表了演说。演说把受众划分为五类:集体哀悼者、遇难者家属、学生、竞争对手前苏联、美国国家航空航天局。短短四分钟,安抚了民众的哀痛情绪,鼓舞了美国航天...

评分

1.沟通之前,要对关键受众进行准确的定义和恰当的细分。1986年,挑战者号航天飞机失事后,美国总统里根面向全国民众发表了演说。演说把受众划分为五类:集体哀悼者、遇难者家属、学生、竞争对手前苏联、美国国家航空航天局。短短四分钟,安抚了民众的哀痛情绪,鼓舞了美国航天...

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看了几章,感觉不错。 基本上理论基础应该是悉德.菲尔德的三幕剧理论(http://baike.baidu.com/view/2390133.htm),但展开得挺彻底:谁是英雄,征程怎么样等等。 然后才说的是具体的主题形成及各类细节。 比较喜欢里面用航海比喻征程的部分:玩过大航海时代的童鞋们应该都...  

用户评价

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作者是顶尖的communication和public speaking的coach,把一些电影剧本的理念借鉴到演讲中去,并发明了sparkline来剖析演讲,总之很受用。同时阅读这本书的过程本身就是一种享受,这种排版被作者称作Slidedocs,并用一些绘图来诠释抽象的概念,这也是作者团队的强项。

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演讲必读。

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很实用的一本书,任何时候都可以应用。书里偶尔出现的quotes也很有意思。有一句大意是"progress happens with changes. those who cannot change themselves cannot change anything."印象很深。

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Reading this book is a beautiful journey. It's worthy of the price paid

评分

很实用的一本书,任何时候都可以应用。书里偶尔出现的quotes也很有意思。有一句大意是"progress happens with changes. those who cannot change themselves cannot change anything."印象很深。

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