How Companies Win

How Companies Win pdf epub mobi txt 电子书 下载 2025

出版者:HarperBusiness
作者:Rick Kash
出品人:
页数:272
译者:
出版时间:2010-10-1
价格:USD 26.99
装帧:Hardcover
isbn号码:9780062000453
丛书系列:
图书标签:
  • 商业 
  • Business 
  • 管理 
  • 市场营销 
  • 市场 
  • Market 
  • Management 
  •  
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For the past twenty years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But with the recent global recession, the world economy has changed forever. Now the old tools—most notably supply-chain management—are no longer enough. In a new digital age characterized by over-supply and too many product types in almost every market, the new challenge is to locate and capture the elusive pools of high-profit demand. Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world's most admired companies, including Best Buy, Anheuser-Busch, Hershey's, and Allstate. At the heart of this powerful new business model is an achievable vision for a new kind of winning company, one that uses sophisticated new tools and techniques to discover, characterize, and then serve these pools of high-profit demand—and in the process gain pricing power in that market. Kash and Calhoun show how to use everything from social networks to more revealing and effective consumer-research techniques and then introduce the demand chain, the logical new partner to your supply chain. The authors' principles, case histories, and insights will help your business run faster, cut costs, and become better able to deliver high-quality products and services, even in the tightest economic climate. How Companies Win is a compelling call to action to engage every level within a company, small or large, local or global.

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