How Companies Win 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


How Companies Win

简体网页||繁体网页
Rick Kash 作者
HarperBusiness
译者
2010-10-1 出版日期
272 页数
USD 26.99 价格
Hardcover
丛书系列
9780062000453 图书编码

How Companies Win 在线电子书 图书标签: 商业  Business  管理  市场营销  市场  Market  Management   


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发表于2024-12-23


How Companies Win 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

How Companies Win 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

How Companies Win 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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For the past twenty years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But with the recent global recession, the world economy has changed forever. Now the old tools—most notably supply-chain management—are no longer enough. In a new digital age characterized by over-supply and too many product types in almost every market, the new challenge is to locate and capture the elusive pools of high-profit demand. Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world's most admired companies, including Best Buy, Anheuser-Busch, Hershey's, and Allstate. At the heart of this powerful new business model is an achievable vision for a new kind of winning company, one that uses sophisticated new tools and techniques to discover, characterize, and then serve these pools of high-profit demand—and in the process gain pricing power in that market. Kash and Calhoun show how to use everything from social networks to more revealing and effective consumer-research techniques and then introduce the demand chain, the logical new partner to your supply chain. The authors' principles, case histories, and insights will help your business run faster, cut costs, and become better able to deliver high-quality products and services, even in the tightest economic climate. How Companies Win is a compelling call to action to engage every level within a company, small or large, local or global.

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