Brand Driven Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Brand Driven Innovation

簡體網頁||繁體網頁
Roscam Abbing, Erik 作者
AVA
譯者
2010-10-10 出版日期
192 頁數
455 價格
Paperback
叢書系列
9782940411283 圖書編碼

Brand Driven Innovation 在線電子書 圖書標籤: 設計  design  論文  管理  商業  交互設計  strategic  service   


喜歡 Brand Driven Innovation 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-12-24

Brand Driven Innovation 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brand Driven Innovation 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brand Driven Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Brand Driven Innovation 在線電子書 用戶評價

評分

簡單易懂,可讀性很高,還有練習,就是大量詩意性語言和理論的重復讓人 有點反胃。

評分

AVA的裝幀倒是真的把書的內容發揮齣來瞭

評分

AVA的裝幀倒是真的把書的內容發揮齣來瞭

評分

AVA的裝幀倒是真的把書的內容發揮齣來瞭

評分

AVA的裝幀倒是真的把書的內容發揮齣來瞭

Brand Driven Innovation 在線電子書 著者簡介

Erik Roscam Abbing (Seattle, US, 1969) is a consultant and teacher in design management, with a strong focus on bringing together the disciplines of branding, innovation and design.

Erik is the founder of Zilver brand driven innovation in Rotterdam, the Netherlands, where he consults for a variety of international clients in the product and service industries, using the thoughts, methods, and tools described in this book.

Erik is also a part time teacher at the school of Industrial Design at the Technological Universtity of Delft, the Netherlands where he develops and teaches classes related to strategic product design and branding on bachelor and master level.

Next to that he is a guest teacher in the Eurib Master of Brand Management programme in Rotterdam and at the design management programme of Hochschule Lucerne, Switzerland, and a module coordinator of the Eurib Master of Design Management programme.

Erik studied Industrial Design Engineering at the Technological University of Delft and Design Management at Inholland/Nijenrode, both in the Netherlands. Erik has worked as a practicing product designer for 10 years before embarking on his design management consultancy.


Brand Driven Innovation 在線電子書 著者簡介


Brand Driven Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brand Driven Innovation 在線電子書 圖書描述

Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any value that is brought to the market and that helps users to fulfil a purpose.

This book explains how branding can be a driving force for product and service innovations, infusing them with the vision that they need to become relevant, authentic and original. It explores how innovation can help brands fulfil their promise through meaningful manifestations, interactions and experiences, leading to a more durable relationship between organisations and their customers. Crucially, Brand Driven Innovation demonstrates the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with tools, processes and methods to facilitate this relationship.

The first part of Brand Driven Innovation explores existing theoretical ideas in branding, innovation and design management in order to provide you with a solid foundation of knowledge about the subject. In the second, practical half of the book, a four step method is demonstrated that will help you to apply BDI in your own academic or business context.

The book employs practical examples, case studies and interviews from leading individuals and companies throughout, to provide a practical field guide for both students and practitioners alike.

Brand Driven Innovation 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Brand Driven Innovation 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Brand Driven Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





Brand Driven Innovation 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有