作者簡介：

Dietmar Jannach

是德國的多特濛德工業大學（Technische Universität Dortmund）計算機科學係客座教授。他發錶過一百多篇科學論文，是《應用智能》雜誌編委會和《國際電子商務雜誌》評審委員會成員。

Markus Zanker

是奧地利剋拉根福阿爾卑斯-亞德裏大學（Alpen-Adria Universität Klagenfurt）應用信息學係助理教授及信息管理研究項目主任。他還是《人機交互研究國際雜誌》的副主編和 ConfigWorks GmbH的共同創始人及執行總監。

Review

'Behind the modest title of 'An Introduction' lies the type of work the field needs to consolidate its learning and move forward to address new challenges. Across the chapters that follow lie both a tour of what the field knows well - a diverse collection of algorithms and approaches to recommendation - and a snapshot of where the field is today as new approaches derived from social computing and the semantic web find their place in the recommender systems toolbox. Let's all hope this worthy effort spurs yet more creativity and innovation to help recommender systems move forward to new heights.' Joseph A. Konstan, from the Foreword

Product Description

In this age of information overload, people use a variety of strategies to make choices about what to buy, how to spend their leisure time, and even whom to date. Recommender systems automate some of these strategies with the goal of providing affordable, personal, and high-quality recommendations. This book offers an overview of approaches to developing state-of-the-art recommender systems. The authors present current algorithmic approaches for generating personalized buying proposals, such as collaborative and content-based filtering, as well as more interactive and knowledge-based approaches. They also discuss how to measure the effectiveness of recommender systems and illustrate the methods with practical case studies. The final chapters cover emerging topics such as recommender systems in the social web and consumer buying behavior theory. Suitable for computer science researchers and students interested in getting an overview of the field, this book will also be useful for professionals looking for the right technology to build real-world recommender systems.