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Beyond the Familiar

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Barwise, Patrick; Meehan, Sean; 作者
譯者
2011-4 出版日期
184 頁數
217.00元 價格
叢書系列
9780470976319 圖書編碼

Beyond the Familiar 在線電子書 圖書標籤: 美國  經營  Sean;  Patrick;  Meehan,  Barwise,   


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發表於2024-11-23

Beyond the Familiar 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Beyond the Familiar 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Beyond the Familiar 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Beyond the Familiar 在線電子書 用戶評價

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something about marketing, something about customer, something about going on a long journey

評分

something about marketing, something about customer, something about going on a long journey

評分

something about marketing, something about customer, something about going on a long journey

評分

something about marketing, something about customer, something about going on a long journey

評分

something about marketing, something about customer, something about going on a long journey

Beyond the Familiar 在線電子書 著者簡介


Beyond the Familiar 在線電子書 著者簡介


Beyond the Familiar 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Beyond the Familiar 在線電子書 圖書描述

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

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