Beyond the Familiar

Beyond the Familiar pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Barwise, Patrick; Meehan, Sean;
出品人:
页数:184
译者:
出版时间:2011-4
价格:217.00元
装帧:
isbn号码:9780470976319
丛书系列:
图书标签:
  • 美国 
  • 经营 
  • Sean; 
  • Patrick; 
  • Meehan, 
  • Barwise, 
  •  
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Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

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something about marketing, something about customer, something about going on a long journey

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something about marketing, something about customer, something about going on a long journey

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something about marketing, something about customer, something about going on a long journey

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something about marketing, something about customer, something about going on a long journey

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something about marketing, something about customer, something about going on a long journey

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