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Beyond the Familiar 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Beyond the Familiar
☆☆☆☆☆
简体网页||繁体网页
Barwise, Patrick; Meehan, Sean; 作者
译者
2011-4 出版日期
184 页数
217.00元 价格
丛书系列
9780470976319 图书编码

Beyond the Familiar 在线电子书 图书标签: 美国  经营  Sean;  Patrick;  Meehan,  Barwise,   

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Beyond the Familiar 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Beyond the Familiar 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Beyond the Familiar 在线电子书 用户评价

评分☆☆☆☆☆

something about marketing, something about customer, something about going on a long journey

评分☆☆☆☆☆

something about marketing, something about customer, something about going on a long journey

评分☆☆☆☆☆

something about marketing, something about customer, something about going on a long journey

评分☆☆☆☆☆

something about marketing, something about customer, something about going on a long journey

评分☆☆☆☆☆

something about marketing, something about customer, something about going on a long journey

Beyond the Familiar 在线电子书 著者简介

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Beyond the Familiar 在线电子书 图书描述

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

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