The Experience Economy pdf epub mobi txt 电子书下载 2025

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About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

出版者:Harvard Business School Press

作者:B. Joseph Pine II

出品人:

页数:256

译者:James H Gilmore

出版时间:2011-7

价格:$ 28.19

装帧:

isbn号码:9781422161975

丛书系列:

图书标签:

体验经济学
服务设计
体验经济
设计管理
商业
economy
设计
酒店

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

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体验经济简单说就是花钱买服务。随着时代的发展，物质的充足已经不能满足人们的需求，更多潜在的服务需要商家提供。与其说购买商品，到不如说是体验经济，体验经济带给人的愉悦感与满足感，从而得到心中所需要享受的东西。随着第一、第二产业比例的下降，第三产业比例的上升...

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个人感觉这本书看前5章就好了，有些概念还是很重要的，虽然实现方法在2019年可能有些落后。 1. 体验经济作为一种区别于低价的竞争优势体验经济as a way to differentiate. 2.体验经济作为一种valuable resource 这句话指的是，从公司的角度，体验经济也是一种公司资产。 3. To...

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今天下午一鼓作气把《体验经济珍藏版》读完，获益匪浅，感悟良多。当前中国经济疲软，以钢铁，煤炭，有色金属为主的传统行业遭遇重重危机，破产兼并屡见不鲜，经济增长模式遭遇瓶颈，这表明以高污染，高耗能为主的工业发展方式难以为继。而新兴经济，比如旅游，电影，电商，虚...

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