The Experience Economy pdf epub mobi txt 电子书下载 2025

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出版者:Harvard Business School Press

作者:B. Joseph Pine II

出品人:

页数:256

译者:James H Gilmore

出版时间:2011-7

价格:$ 28.19

装帧:

isbn号码:9781422161975

丛书系列:

图书标签:

体验经济学
服务设计
体验经济
设计管理
商业
economy
设计
酒店
体验经济
服务设计
消费者行为
价值创造
商业模式
企业战略
用户中心
创新管理
服务运营
沉浸式体验

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具体描述

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

作者简介

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

目录信息

读后感

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我是个经济学的门外汉。在我所掌握的有限的经济知识中，产业是分为农业、工业和服务业的。但是从B·约瑟夫·派恩和詹姆斯H·吉尔摩两人合著的《体验经济》一书中，我知道，其实还有另外一种已经存在但却从未被明确提及的经济产出类型——体验经济——号称是人类社会的第四个经...

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Text: Echo He Pine and Cilmore's article is an introduction to experience economy, a term that is elaborated in their influential book Experience Economy . Pine and Gilmore argues that experiences have emerged as a fourth distinct economic offering, diffe...

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大规模标准化的生产方式没有能够形成更高价值的体验经济，原因在没有对顾客的具体需求进行细分，结果会出现满足了顾客的基本服务需求，但在顾客体验上面没有得到更满意的效果。这解释了很多公司发展规模已经非常庞大但同时遭到人们许多抱怨的原因，体验经济关注的重点就是顾客...

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由于这本书是借阅的港版，所以这篇读书笔记仅是摘抄。体验营销是经常被挂在嘴边的说辞，但到底是什么？【美】约瑟夫.派恩和詹姆斯.吉尔摩这本10年前的著作《体验经济时代》给出了超乎我们想像的解答。什么是体验经济？作者把体验定义为...