The Experience Economy

The Experience Economy pdf epub mobi txt 電子書 下載2025

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

出版者:Harvard Business School Press
作者:B. Joseph Pine II
出品人:
頁數:256
译者:James H Gilmore
出版時間:2011-7
價格:$ 28.19
裝幀:
isbn號碼:9781422161975
叢書系列:
圖書標籤:
  • 體驗經濟學 
  • 服務設計 
  • 體驗經濟 
  • 設計管理 
  • 商業 
  • economy 
  • 設計 
  • 酒店 
  •  
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

具體描述

讀後感

評分

体验经济简单说就是花钱买服务。随着时代的发展,物质的充足已经不能满足人们的需求,更多潜在的服务需要商家提供。与其说购买商品,到不如说是体验经济,体验经济带给人的愉悦感与满足感,从而得到心中所需要享受的东西。 随着第一、第二产业比例的下降,第三产业比例的上升...  

評分

这本书恍惚在本科的时候借出来看过,但是就看了个开头。正如评论所说的,内容略显啰嗦,主要是案例比较多。虽然是几年前的书,但是有很多内容还是非常值得学习的。这本书让我有很多思考。能够让我思考的书并不多,有很多可能是有的没的内容,或者我根本还看不懂。要几年前看这...  

評分

大规模标准化的生产方式没有能够形成更高价值的体验经济,原因在没有对顾客的具体需求进行细分,结果会出现满足了顾客的基本服务需求,但在顾客体验上面没有得到更满意的效果。这解释了很多公司发展规模已经非常庞大但同时遭到人们许多抱怨的原因,体验经济关注的重点就是顾客...  

評分

評分

体验经济简单说就是花钱买服务。随着时代的发展,物质的充足已经不能满足人们的需求,更多潜在的服务需要商家提供。与其说购买商品,到不如说是体验经济,体验经济带给人的愉悦感与满足感,从而得到心中所需要享受的东西。 随着第一、第二产业比例的下降,第三产业比例的上升...  

用戶評價

评分

掃瞭一眼。經曆還是經驗,際遇還是期冀。experience是一個我很愛又很難解釋的詞。

评分

這個觀點是很發人深省的,也確實很正確,但是在指導性上,還是覺得有點無從下手

评分

非學術型著作,但很有意思

评分

非學術型著作,但很有意思

评分

還沒精讀完,大緻掃瞭一下。是非常有意思的,內容十分翔實有趣,隻是不夠學術,不夠深。最大感想就是,我想去裏麵提及的每一傢店!

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