The Experience Economy 在線電子書 圖書標籤: 體驗經濟學 服務設計 體驗經濟 設計管理 商業 economy 設計 酒店
發表於2025-06-01
The Experience Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
體驗至上!21世紀注定是強調用戶體驗的世紀!
評分概念提的很超前,敘述也比較具象。基本上算是印證瞭Gentle Monster在零售領域的成功。就是方法論反而比較雞肋。
評分這個觀點是很發人深省的,也確實很正確,但是在指導性上,還是覺得有點無從下手
評分非學術型著作,但很有意思
評分概念提的很超前,敘述也比較具象。基本上算是印證瞭Gentle Monster在零售領域的成功。就是方法論反而比較雞肋。
About the Author
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
大规模标准化的生产方式没有能够形成更高价值的体验经济,原因在没有对顾客的具体需求进行细分,结果会出现满足了顾客的基本服务需求,但在顾客体验上面没有得到更满意的效果。这解释了很多公司发展规模已经非常庞大但同时遭到人们许多抱怨的原因,体验经济关注的重点就是顾客...
評分读过很多体验相关的书,但这本是感觉理论和实践都最为扎实,也是给我感觉最耳目一新的。理论和方法都很简单,但实践中系统地应用的难度还是蛮大的。 为客户创造好的体验,重要的不是你的产品和服务有多好,而是你所给予客户创设的新的生活方式,给予客户超出其预想的经历体验,...
評分 評分Text: Echo He Pine and Cilmore's article is an introduction to experience economy, a term that is elaborated in their influential book Experience Economy . Pine and Gilmore argues that experiences have emerged as a fourth distinct economic offering, diffe...
評分The Experience Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025