The Experience Economy pdf epub mobi txt 電子書下載2025

☆☆☆☆☆

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

出版者:Harvard Business School Press

作者:B. Joseph Pine II

出品人:

頁數:256

译者:James H Gilmore

出版時間:2011-7

價格:$ 28.19

裝幀:

isbn號碼:9781422161975

叢書系列:

圖書標籤:

體驗經濟學
服務設計
體驗經濟
設計管理
商業
economy
設計
酒店

下載連結在頁面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製連結

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

具體描述

讀後感

評分☆☆☆☆☆

看到“体验经济”这个新名词时，我第一感觉：“体验”这个词现在开始用滥了：产品体验、视觉体验、营销体验、似乎什么都可以与体验二字挂钩。全行业都在说“体验”，多少有些让人视觉疲劳。我翻开这本《体验经济》只是好奇，当体验与经济这两个词划上了连接符后，原本试验室里...

評分☆☆☆☆☆

我是个经济学的门外汉。在我所掌握的有限的经济知识中，产业是分为农业、工业和服务业的。但是从B·约瑟夫·派恩和詹姆斯H·吉尔摩两人合著的《体验经济》一书中，我知道，其实还有另外一种已经存在但却从未被明确提及的经济产出类型——体验经济——号称是人类社会的第四个经...

評分☆☆☆☆☆

个人感觉这本书看前5章就好了，有些概念还是很重要的，虽然实现方法在2019年可能有些落后。 1. 体验经济作为一种区别于低价的竞争优势体验经济as a way to differentiate. 2.体验经济作为一种valuable resource 这句话指的是，从公司的角度，体验经济也是一种公司资产。 3. To...

評分☆☆☆☆☆

大规模标准化的生产方式没有能够形成更高价值的体验经济，原因在没有对顾客的具体需求进行细分，结果会出现满足了顾客的基本服务需求，但在顾客体验上面没有得到更满意的效果。这解释了很多公司发展规模已经非常庞大但同时遭到人们许多抱怨的原因，体验经济关注的重点就是顾客...