Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens

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Kotler, Philip 作者
译者
2009-5 出版日期
720 页数
$ 131.65 价格
丛书系列
9780132453134 图书编码

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 在线电子书 图书标签: 管理  市场营销  学习   


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发表于2024-11-22


Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 在线电子书 著者简介


Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 在线电子书 图书目录


Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 在线电子书 图书描述

THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.

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