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Philip Kotler 作者

Pearson Education

译者

2011-4-27 出版日期

816 页数

GBP 53.99 价格

Paperback

丛书系列

9780273753360 图书编码

Marketing Management 在线电子书图书标签: Marketing Kotler 营销 Management,14E,Kotler;Keller 英文原版课程管理政治学

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Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Management 在线电子书图书描述

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearson's online tutorial and assessment platform.

MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

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