"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing, --From the Hardcover edition.
像个流水账,以时间顺序描述了自己的前半生,间或穿插当时的想法感受.自传或多或少都会修饰,或者选择性的发布,Richard应该也不能免俗,但这些都难以掩盖他的光辉事迹. I really wish I can live like this man, to do what's in mind, to fight for what I believes.
評分布兰森是我最喜爱的企业家之一,甚至没有之一。他的迷人之处在于不断挑战跨越行业、产业的边界;不循规蹈矩,不按照所谓的各种商业、品牌的定律行事。这不仅是因为个人的基因,成长环境给予的自信与魄力,我一直认为还有很多无法名状的不可言的成功之道;经常成功并没有固定的...
評分读一本书都有一个角度,读这本书的角度是从布兰森如何起家,并在一个又一个行业如何创造奇迹(唱片、航空、铁路等),组成强大的维珍集团的。 我们从如下几个问题进行入手: 布兰森是如何开始创建《学子》杂志的? 从《学子》杂志是怎么转到邮购唱片生意的? 从邮购唱片又是如...
評分没有读过这本richard branson的losing my virginity, 你就无法想像生活的可能性能有多大. 它给了你一个信心,给了你一个愿景, 给了你一个更广阔的视角来看待生活和世界. ceo,冒险家,嬉皮士,阅读障碍症,足球队长,战斗机驾驶员,做秀, 慈善家,岛主,风流男子......
評分读一本书都有一个角度,读这本书的角度是从布兰森如何起家,并在一个又一个行业如何创造奇迹(唱片、航空、铁路等),组成强大的维珍集团的。 我们从如下几个问题进行入手: 布兰森是如何开始创建《学子》杂志的? 从《学子》杂志是怎么转到邮购唱片生意的? 从邮购唱片又是如...
從一個不爭氣的學生 變成地下刊物的經理人 再開唱片店 因為Tubular bells賺到第一桶金 這張真的厲害 到倫敦奧運會的時候還驚訝於Mike的纔華
评分有些語句並不難,但是很有道理
评分Live life to the full. Life is short.
评分鍾躍民同年代的rb同學
评分以前本科時看的書,對我的影響很大。
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