This Is Service Design Thinking 在線電子書 圖書標籤: 服務設計 ServiceDesign 設計 用戶體驗 思維 design 服務設計革新 創新
發表於2024-12-22
This Is Service Design Thinking 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
教科書,前半部分還可以
評分教科書工具書形式,不是特彆接地氣。
評分教科書,前半部分還可以
評分初級入門,主要講思路和基礎工具,當概論看看還行
評分iterative four steps : exploration(discover) , creation(concept design) , reflection(prototype) ,implementation . ATONE:actors, touchpoints , offerings, needs, experience. stakeholder maps, service safaris , shadowing, customer journey maps, contextual interview, the 5 why's , cultural probes , mobile ethnography , a day in the life, expectation..
Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.
Jakob Schneider (Germany) is a graphic designer based in Germany.
How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.
老师教学生的四个阶段 教自己知道的 教自己不知道的 教学生不太会知道的 教学生未来的东西 服务设计就是 在交互设计 用户体验大行其道的中国,5年之后服务设计终将姗姗来迟。 见过这本书的作者Jamin 他是一个诗人 设计总监 2013.1.20 PM10:40 Lab 早就要写点东西 一直没...
評分老师教学生的四个阶段 教自己知道的 教自己不知道的 教学生不太会知道的 教学生未来的东西 服务设计就是 在交互设计 用户体验大行其道的中国,5年之后服务设计终将姗姗来迟。 见过这本书的作者Jamin 他是一个诗人 设计总监 2013.1.20 PM10:40 Lab 早就要写点东西 一直没...
評分我这个书评就是自掘坟墓。掘一次也没关系吧。 我的博士论文号称是写‘服务设计’的。教授们的评价都是‘为服务设计领域做出了卓越贡献’。但是,我关于服务设计的文献,一个也没有。 我教了好几年的研究生阶段的服务设计的课,给学生辅导的项目也都是服务设计。接的客户商业项...
評分我这个书评就是自掘坟墓。掘一次也没关系吧。 我的博士论文号称是写‘服务设计’的。教授们的评价都是‘为服务设计领域做出了卓越贡献’。但是,我关于服务设计的文献,一个也没有。 我教了好几年的研究生阶段的服务设计的课,给学生辅导的项目也都是服务设计。接的客户商业项...
評分我这个书评就是自掘坟墓。掘一次也没关系吧。 我的博士论文号称是写‘服务设计’的。教授们的评价都是‘为服务设计领域做出了卓越贡献’。但是,我关于服务设计的文献,一个也没有。 我教了好几年的研究生阶段的服务设计的课,给学生辅导的项目也都是服务设计。接的客户商业项...
This Is Service Design Thinking 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024