Sexy Little Numbers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Sexy Little Numbers

简体网页||繁体网页
Dimitri Maex 作者
Crown Business
译者
2012-9-4 出版日期
272 页数
USD 27.50 价格
Hardcover
丛书系列
9780307888341 图书编码

Sexy Little Numbers 在线电子书 图书标签: 数据挖掘  CRM  浪潮之巅  正经事   


喜欢 Sexy Little Numbers 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-08


Sexy Little Numbers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Sexy Little Numbers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Sexy Little Numbers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Sexy Little Numbers 在线电子书 用户评价

评分

入门读物,快乐简单。推荐第四章第五章

评分

字太小,看着累死了;数据说话,真么意思

评分

内容浅显

评分

内容浅显

评分

入门读物,快乐简单。推荐第四章第五章

Sexy Little Numbers 在线电子书 著者简介

麦德奇

Dimitri Maex

全球营销传播机构奥美集团旗下奥美互动纽约子公司董事总经理。他同时领导着公司的全球数据实践团队,独立调查公司Forrester Research认为这支团队的水平在业内排名第一。麦德奇开发的分析模型清晰精确、蜚声全球,他为葛兰素史克、IBM、飞利浦、西门子、UPS、联合利华和其他许多跨国企业提供帮助,协助这些企业以最新的方式利用自身的数据及分析,赢得极高的利润。

保罗•布朗

Paul B. Brown

长期为《纽约时报》撰稿的畅销书作家。他合著了多部经典的商业名著,如《终生客户》(Customers for Life)、《你的营销不对路》(Your Marketing Sucks)等。


Sexy Little Numbers 在线电子书 图书目录


Sexy Little Numbers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Sexy Little Numbers 在线电子书 图书描述

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?

Well now you can. And the best part is that you can do it using the data you already have.

Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were.

In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency’s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: •Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting.

•Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns.

•Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives.

•Predict which products or services customers will want in the future.

•Learn which customers are preparing to defect to the competition and how to stop them.

•Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these factors.

•Drill your geographic targeting down to the regional, zip code, and even neighborhood level.

•Optimize your web presence to get the maximum return from search.

A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Numbers is THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically.

http://sellorelse.ogilvy.com/sexy-little-numbers

Sexy Little Numbers 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Sexy Little Numbers 在线电子书 读后感

评分

评分

《大数据营销:定位客户》是奥美数字营销部门负责人麦德奇和保罗·B·布朗合著的一本讲述如何在营销中应用统计学和IT技术的工具书。作者是计量经济学出身,在统计上有很深的造诣,书中提供了大量的案例和具体的方法论,值得营销从业者阅读。 本书分为七个部分:总括、定位客户...  

评分

随着互联网的深入发展,“大数据”这个词也渐渐变得通俗起来。对于大数据的研究也随之变成一种时髦,似乎自身的研究范畴如果不涉及到这个问题就成为局外人一样。当然这也是说明大数据本身的热度在今天的受欢迎程度。不过,大数据到底有何魅力,尤其是对于企业营销方面,在大数...  

评分

看过几本有关大数据的书,这是唯一本能吸引我快速读完的。就像译者所说,作者语言生动、没有赘语、干净利落,使读者与作者快速达成共识,引起共鸣。 除了作者语言(还有译者的功劳)的魅力外,吸引我的,书中的内容对我启发很大。在工作中,常常需要定位客户,但是目标客户又...  

评分

1、英文书面比中文书名更精准,中文书名翻译太差啦,smart一词太传神了,和当下正火的big data正好形成鲜明的对比。2、大数据较好的提高了互联网广告的精准到达以及KPI的考核(能否产生购买,电子商务太适合了)对传统媒体的精准度还较难解决,主要解决的也不是传统媒体的场景...

类似图书 点击查看全场最低价

Sexy Little Numbers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





Sexy Little Numbers 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有