Market Segmentation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Malcolm McDonald 作者

Wiley

译者

2012-11-28 出版日期

512 页数

USD 65.00 价格

Paperback

丛书系列

9781118432679 图书编码

Market Segmentation 在线电子书图书标签: 管理 CRM

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发表于2024-12-28

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Market Segmentation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. "Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

Market Segmentation 在线电子书下载 mobi epub pdf txt 在线电子书下载

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