Market Segmentation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Malcolm McDonald 作者

Wiley

譯者

2012-11-28 出版日期

512 頁數

USD 65.00 價格

Paperback

叢書系列

9781118432679 圖書編碼

Market Segmentation 在線電子書圖書標籤: 管理 CRM

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發表於2024-12-29

Market Segmentation 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Market Segmentation 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Market Segmentation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Market Segmentation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Market Segmentation 在線電子書圖書描述

"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. "Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

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