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Mary Walton 作者

W. W. Norton & Company

译者

1999-2-17 出版日期

396 页数

GBP 17.99 价格

Paperback

丛书系列

9780393318616 图书编码

Car 在线电子书图书标签: 金牛座藏书英文福特汽车商业产品 Taurus

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Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and the profits of Ford, not to mention an investment of close to $3 billion. This biting, insightful account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton, who was given unprecedented access to the Taurus team, chronicles the clashes between designers and engineers, marketers and accountants, product guys and manufacturing guys, to create a revealing portrait of the tension, the passions, and the pride that fuel the race to #1.

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