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Mary Walton 作者

W. W. Norton & Company

譯者

1999-2-17 出版日期

396 頁數

GBP 17.99 價格

Paperback

叢書系列

9780393318616 圖書編碼

Car 在線電子書圖書標籤: 金牛座藏書英文福特汽車商業産品 Taurus

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Car 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Car 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Car 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Car 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Car 在線電子書圖書描述

Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and the profits of Ford, not to mention an investment of close to $3 billion. This biting, insightful account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton, who was given unprecedented access to the Taurus team, chronicles the clashes between designers and engineers, marketers and accountants, product guys and manufacturing guys, to create a revealing portrait of the tension, the passions, and the pride that fuel the race to #1.

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