Smart Business, Social Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Smart Business, Social Business

简体网页||繁体网页
Michael Brito 作者
Que Corporation,U.S.
译者
2011-7-24 出版日期
272 页数
USD 24.99 价格
Hardcover
丛书系列
9780789747990 图书编码

Smart Business, Social Business 在线电子书 图书标签: 社会化媒体  商业  书名   


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发表于2024-12-24


Smart Business, Social Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Smart Business, Social Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Smart Business, Social Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Smart Business, Social Business 在线电子书 用户评价

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social business 最佳入门书籍,作者现在是Edelman的social media部门的VP

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Internal perspective, practice orientated. A good handbook for practioners. Not for me.

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social business 最佳入门书籍,作者现在是Edelman的social media部门的VP

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Internal perspective, practice orientated. A good handbook for practioners. Not for me.

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social business 最佳入门书籍,作者现在是Edelman的social media部门的VP

Smart Business, Social Business 在线电子书 著者简介

Michael Brito is a vice president at Edelman Digital and leads the digital team in Silicon Valley. He provides strategic counsel, guidance, and best practices to several of Edelman's top global tech accounts and is responsible for driving new business, growing existing business, mentoring junior staff members, and maintaining strong client relationships. Previously, Michael worked for major companies in Silicon Valley, including Sony Electronics, Hewlett Packard, Yahoo!, and Intel Corporation, working in various marketing, social media, and community management roles. He is the founder of Silicon Valley Tweetup and is actively involved in the Social Media Club, Silicon Valley Chapter. He is a business advisor for the social media marketing company Izea and online resource MarketingZone.com; a business advisor to Lonesome George & Co.; and he is an early investor of social business hub OneForty. He is a frequent speaker at industry conferences as well as a guest lecturer at various universities, including Cal Berkeley, the University of San Francisco, Stanford University, Syracuse University, and Saint Mary's College of California. Michael has a Bachelor of Arts in Business degree from Saint Mary's College and a Master of Science, Integrated Marketing Communications degree from Golden Gate University. He proudly served eight years in the United States Marine Corps. Michael believes that marketing can be evil at times; but if done right, it can drive customer loyalty, product innovation, and brand advocacy. He believes that marketers need to spend more time listening to the social customer and less time sending one-way marketing messages. He is confident that if brands love their customers, they'll love them back and tell others about it. He also believes that organizations cannot and will not have effective, external conversations with consumers, unless they can have effective internal conversations first.


Smart Business, Social Business 在线电子书 图书目录


Smart Business, Social Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Smart Business, Social Business 在线电子书 图书描述

This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: * Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. * How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer * Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business."

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