Confessions of an Advertising Man 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Confessions of an Advertising Man

简体网页||繁体网页
David Ogilvy 作者
Southbank Publishing
译者
2011-9-1 出版日期
192 页数
GBP 12.99 价格
Paperback
丛书系列
9781904915379 图书编码

Confessions of an Advertising Man 在线电子书 图书标签: 广告学  美国  广告  Ogilvy  English  David  阿听听  致用类   


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Confessions of an Advertising Man 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Confessions of an Advertising Man 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Confessions of an Advertising Man 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Confessions of an Advertising Man 在线电子书 用户评价

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Basics of advertising, along with anecdotes from the industry, narrated in words both entertaining and inspring.

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Advertising man's self-analysis. Hopefully one day I can also be a social person to explore the inner self (but now "social person" seems to have become a network word).

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Advertising man's self-analysis. Hopefully one day I can also be a social person to explore the inner self (but now "social person" seems to have become a network word).

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Ogilvy makes footnotes sexy. Finished on 4/20/2014

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Ogilvy makes footnotes sexy. Finished on 4/20/2014

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Confessions of an Advertising Man 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Confessions of an Advertising Man 在线电子书 图书描述

A new edition of the timeless business classic featured on "Mad Men"--as fresh and relevant now as the day it was written ""We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy""" David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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