Confessions of an Advertising Man 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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David Ogilvy 作者

Southbank Publishing

译者

2011-9-1 出版日期

192 页数

GBP 12.99 价格

Paperback

丛书系列

9781904915379 图书编码

Confessions of an Advertising Man 在线电子书图书标签: 广告学美国广告 Ogilvy English David 阿听听致用类

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Confessions of an Advertising Man 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Confessions of an Advertising Man 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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读起来挺有趣的，但毕竟年代久远

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Basics of advertising, along with anecdotes from the industry, narrated in words both entertaining and inspring.

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inspiring

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读起来挺有趣的，但毕竟年代久远

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Ogilvy makes footnotes sexy. Finished on 4/20/2014

Confessions of an Advertising Man 在线电子书著者简介

Confessions of an Advertising Man 在线电子书图书目录

Confessions of an Advertising Man 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Confessions of an Advertising Man 在线电子书图书描述

A new edition of the timeless business classic featured on "Mad Men"--as fresh and relevant now as the day it was written ""We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy""" David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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