A new edition of the timeless business classic featured on "Mad Men"--as fresh and relevant now as the day it was written ""We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy""" David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
具體描述
讀後感
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用戶評價
inspiring
评分Basics of advertising, along with anecdotes from the industry, narrated in words both entertaining and inspring.
评分Basics of advertising, along with anecdotes from the industry, narrated in words both entertaining and inspring.
评分Ogilvy makes footnotes sexy. Finished on 4/20/2014
评分Ogilvy makes footnotes sexy. Finished on 4/20/2014
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