The Power of Habit

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关于作者:

查尔斯•都希格

耶鲁大学历史系学士、哈佛大学企业管理硕士。《纽约时报》商业调查记者,撰写了一系列极具影响力的报道。都希格先生获得过美国国家科学院新闻报告奖、国家记者奖、乔治•伯克奖、杰拉尔德•勒伯奖等众多奖项,并入围2009年普利策奖最终提名。他也经常为《美国生活》、《奥兹医生脱口秀》、美国国家公共广播电台、美国公共广播公司《新闻时刻》栏目以及《前线》撰稿。

出版者:Random House Audio
作者:Charles Duhigg
出品人:
页数:9
译者:
出版时间:2012-2-28
价格:USD 40.00
装帧:Audio CD
isbn号码:9780307966643
丛书系列:
图书标签:
  • 个人管理 
  • 自我完善 
  • 心理 
  • habit 
  • 习惯 
  • 心理学 
  • 个人成长 
  • 能力修炼 
  •  
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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY

The Wall Street Journal • Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

具体描述

读后感

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本文首次发表在自己的博客上。可惜图片不能复制过来,有意者可通过文章末尾的链接访问原文。 --- 买了一年的健身卡,去了健身房没几次。在寺庙参加完禅修,自己一个人却静不下心来打坐。渴望多看书,茶几上的书面已经起了灰尘。尝试早起,坚持不了一个礼拜就开始睡懒觉。企图戒...  

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《习惯的力量》,[美]查尔斯·都希格,中信出版社2013年4月版。 你可以过得更好,只要你愿意去改变,哪怕只是一个很小的习惯。 到底是什么在支配着我们日复一日的生活?答案是习惯。 企业为什么会形成这样或那样的工作作风和企业文化?答案还是习惯。 习惯,这个几乎天天挂...  

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应该说书并没有读完,而是选择看别人的书评。有些人写的书评很好,完全已经能够概况书中内容。 书中太多事例,有很多甚至到冗余的地步。看大家的书评总结就可以提纲挈领地明白书中讲了什么,与其花很多时间去看事例中的故事情节和作者毫无营养的评价,不如多花时间消化大家的书...  

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Before I opened this book, I thought it would be another book just like those on positive psychology, which are spiritual. It turns out I was wrong. The book is anything but spiritual. The book, The Power of Habit, starts by explaining what is habit from th...  

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《习惯的力量》,[美]查尔斯·都希格,中信出版社2013年4月版。 你可以过得更好,只要你愿意去改变,哪怕只是一个很小的习惯。 到底是什么在支配着我们日复一日的生活?答案是习惯。 企业为什么会形成这样或那样的工作作风和企业文化?答案还是习惯。 习惯,这个几乎天天挂...  

用户评价

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就很长很大块的那种故事,不过了解了解也有一些收获啦。

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很空很打鸡血啊,我承认training很重要,但是有那么神么

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Figure out habit loops: cue, routine and reward, as well as the craving for the reward. Make a plan to replace the old routine with a new one and keep the cue and reward the same, and then you've got the power to change a bad habit

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很空很打鸡血啊,我承认training很重要,但是有那么神么

评分

很空很打鸡血啊,我承认training很重要,但是有那么神么

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