Fast Second 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Constantinos C. Markides 作者

Jossey-Bass

译者

2004-10-29 出版日期

208 页数

USD 29.95 价格

Hardcover

丛书系列

9780787971540 图书编码

Fast Second 在线电子书图书标签: 战略创新管理产业经济 business 商業創新 Z赚钱

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Fast Second 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Fast Second 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Fast Second 在线电子书用户评价

评分☆☆☆☆☆

过度追求generalization，预测性和解释性都不好，例子行业跨度有点大，没必要，其实????讲情一个行业，就已经功德圆满了

评分☆☆☆☆☆

过度追求generalization，预测性和解释性都不好，例子行业跨度有点大，没必要，其实????讲情一个行业，就已经功德圆满了

评分☆☆☆☆☆

先发还是后发，不是一个选择的问题，而是一个如何根据行业特点具体执行的问题。

评分☆☆☆☆☆

先发还是后发，不是一个选择的问题，而是一个如何根据行业特点具体执行的问题。

评分☆☆☆☆☆

过度追求generalization，预测性和解释性都不好，例子行业跨度有点大，没必要，其实????讲情一个行业，就已经功德圆满了

Fast Second 在线电子书著者简介

Fast Second 在线电子书图书目录

Fast Second 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Fast Second 在线电子书图书描述

Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.

If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.

Order your copy today!

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