Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.
If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
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先发还是后发，不是一个选择的问题，而是一个如何根据行业特点具体执行的问题。
评分过度追求generalization，预测性和解释性都不好，例子行业跨度有点大，没必要，其实????讲情一个行业，就已经功德圆满了
评分先发还是后发，不是一个选择的问题，而是一个如何根据行业特点具体执行的问题。
评分先发还是后发，不是一个选择的问题，而是一个如何根据行业特点具体执行的问题。
评分先发还是后发，不是一个选择的问题，而是一个如何根据行业特点具体执行的问题。
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