Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.
If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
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過度追求generalization，預測性和解釋性都不好，例子行業跨度有點大，沒必要，其實????講情一個行業，就已經功德圓滿瞭
评分過度追求generalization，預測性和解釋性都不好，例子行業跨度有點大，沒必要，其實????講情一個行業，就已經功德圓滿瞭
评分先發還是後發，不是一個選擇的問題，而是一個如何根據行業特點具體執行的問題。
评分先發還是後發，不是一個選擇的問題，而是一個如何根據行業特點具體執行的問題。
评分先發還是後發，不是一個選擇的問題，而是一個如何根據行業特點具體執行的問題。
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