Built to Last

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吉姆•柯林斯,著名商业畅销书作家。柯林斯早年在斯坦福大学商学院从事教学与研究工作,并获得杰出教学奖。1996年,他回到家乡科罗拉多州的博尔德市,创办了自己的管理实验室,与各种企业和社会机构的领导人一起开展对商业生活的研究。曾在默克公司、星巴克、时代明镜集团、麦肯锡公司等世界知名公司任高级经理和CEO。他的另一本书《从优秀到卓越》也是公认的一部经典商业著作,被《福布斯》评为20世纪20本最佳商业畅销书,盘踞亚马逊畅销书排行榜数年,畅销不衰。他的著作被《财富》、《经济学人》、《商业周刊》、《今日美国》等杂志广泛报道,引起巨大反响。

吉里•波勒斯,斯坦福大学商学院教授,此前曾在通用电气等公司任职。

出版者:HarperBusiness
作者:Jim Collins
出品人:
页数:368
译者:
出版时间:1994-10-26
价格:USD 18.99
装帧:Paperback
isbn号码:9780060516406
丛书系列:
图书标签:
  • 管理 
  • 商业 
  • Business 
  • 基业常青 
  • Management 
  • 英文原版 
  • 管理学 
  • 思维 
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Find out what makes the truly exceptional companies different from other companies. ""Built to Last" . . . is one of the most eye-opening business studies since "In Search of Excellence."--"USA Today."

Publisher Comments:

HarperBusiness Essentials Note from Jim Collins and Jerry Porras,

authors of "Built to Last" As we sat down to write this author's note for the HarperBusiness Essentials edition, "Built to Last" celebrated its sixth year on the Business Week bestseller list. Far beyond what we would have dared to imagine, "Built to Last" has lived up to its own name.

Ironically, we can claim no credit for the title. Creativity often sprouts from frustration, and our editors in 1994 were frustrated in the extreme. We had inserted a clause into our publishing contract that gave us final right of approval, and as the publication date neared, we just kept vetoing titles. In all, something on the order of 127 different options fell by the wayside, from "You are the Competition" to "Research Results on Visionary Companies."

The situation finally escalated to the executive editor for HarperCollins, who went home for the weekend and returned on Monday morning with an idea. "Here," he said, throwing a three by five note card on our editor's desk, "see if they'll go for this." On it he'd written the simple phrase "Built to Last."

And we had our title.

In retrospect, "Built to Last" is a great title, but it is also the wrong title. Not from a marketing standpoint (don't get us wrong, we'd still keep it), but from the standpoint of what this book is really all about. "Built to Last," it turns out, is not fundamentally about building to last. It is about building something that is worthy of lasting — about building a company of such intrinsic excellence that the world would lose something important if that organization ceased to exist. Implicit on every page is a simple question: Why on Earthwould you settle for creating something mediocre that does little more than make money, when you can create something outstanding that makes a lasting contribution as well? And in the end, as the evidence from our research showed, those who make a lasting contribution make more money over the long run anyway.

If we were rewriting "Built to Last" today, we would not overturn any of the basic concepts; they are timeless principles. We certainly know more about great companies than we did in 1994, and there is certainly much that we could add, but our faith in the fundamental findings has not faded. Indeed, we are more convinced than ever that building an enduring great company — one that is truly worthy of lasting — is a noble cause.

                    Jim Collins and Jerry Porras

                    March 31, 2002

Synopsis:

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

From Amazon.com

Built to Last became an instant business classic. This audio abridgement is read by the authors, who alternate chapters. Collins is a bit breathlessly enthusiastic, but clear and interesting; Porras, unfortunately, is poorly inflected and wooden. They set out to determine what's special about "visionary" companies--the Disneys, Wal-Marts, and Mercks, companies at the very top of their game that have demonstrated longevity and great brand image. The authors compare 18 "visionary" picks to a control group of "successful-but-second-rank" companies. Thus Disney is compared to Columbia Pictures, Ford to GM, and so on.

A central myth, according to the authors, is that visionary companies start with a great product and are pushed into the future by charismatic leaders. Usually false, Collins and Porras find. Much more important, and a much more telling line of demarcation between a wild success like 3M and an also-ran like Norton, is flexibility. 3M had no master plan, little structure, and no prima donnas. Instead it had an atmosphere in which bright people were not afraid to "try a lot of stuff and keep what works."

If you listen to this audiocassette on your daily commute, you may discover whether you are headed to a "visionary" place of work--and, if so, whether you are the kind of employee who fits your employer's vision. (Running time: two hours, two cassettes) --Richard Farr

From Library Journal

What makes a visionary company? This book, written by a team from Stanford's Graduate School of Business, compares what the authors have identified as "visionary" companies with selected companies in the same industry. The authors juxtapose Disney and Columbia Pictures, Ford and General Motors, Motorola and Zenith, and Hewlett-Packard and Texas Instruments, to name a few. The visionary companies, the authors found out, had a number of common characteristics; for instance, almost all had some type of core ideology that guided the company in times of upheaval and served as a constant bench mark. Not all the visionary companies were founded by visionary leaders, however. On the whole, this is an intriguing book that occasionally provides rare and interesting glimpses into the inner workings and philosophical foundations of successful businesses. Recommended for all libraries.

Randy L. Abbott, Univ. of Evansville Lib., Ind.

Book Dimension

Height (mm) 204                       Width (mm) 134

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基业长青(珍藏版)

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这世界上有太多的企业,但是能够成长为百年公司的却不多。太多的企业在变幻莫测的市场失去了竞争力,成为消费者记忆的尘埃。因此也有太多的企业想要长存于世,于是便有了这本书——《基业长青》。 托尔斯泰如果说:“幸福的家庭都是相似的,不幸的家庭各有各的不幸”。将这句话...  

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这世界上有太多的企业,但是能够成长为百年公司的却不多。太多的企业在变幻莫测的市场失去了竞争力,成为消费者记忆的尘埃。因此也有太多的企业想要长存于世,于是便有了这本书——《基业长青》。 托尔斯泰如果说:“幸福的家庭都是相似的,不幸的家庭各有各的不幸”。将这句话...  

评分

这世界上有太多的企业,但是能够成长为百年公司的却不多。太多的企业在变幻莫测的市场失去了竞争力,成为消费者记忆的尘埃。因此也有太多的企业想要长存于世,于是便有了这本书——《基业长青》。 托尔斯泰如果说:“幸福的家庭都是相似的,不幸的家庭各有各的不幸”。将这句话...  

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看到豆瓣书评里有很多管理学的学生读过这本书,的确,这本书也是我的管理学原理老师推荐的。读这本书,最好也需要一点点管理学基础,尽管这是一本商业畅销书,但作者之一吉姆•柯林斯曾是斯坦福大学商学院教授,写作自然充满学术科研气息,而且书中还有一些管理学的...  

用户评价

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with built to least we get a coulpe of best sales

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这本书给我最大的启发在于,现在美国的那些大公司,惠普,迪士尼,强生都是几代人努力的结果。所有现在的强大都是多年前的一个车库,一个点子,几个有梦想的年轻人,和无数次的失败堆积起来的。

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: F279.712.3/C712

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看了好久,终于在年底前看完了。主要讲的是如何创造并维持一个卓越的公司,其中的一些观点例如clock builder, 野心勃勃的目标等都是非常有普世价值

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方法论值得商榷,不和“远见”差的公司对比,总感觉缺什么;另外,作者也承认的确不严谨的地方

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