IMC-THE NEXT GENERATION 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


IMC-THE NEXT GENERATION

簡體網頁||繁體網頁
Don E Schultz 作者
McGraw-Hill
譯者
2003-09-26 出版日期
320 頁數
340.00元 價格
Hardcover
叢書系列
9780071416627 圖書編碼

IMC-THE NEXT GENERATION 在線電子書 圖書標籤: IMC  Marketing  營銷  英文原版  管理營銷&傳媒學  英文  市場營銷  外文   


喜歡 IMC-THE NEXT GENERATION 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-12-23

IMC-THE NEXT GENERATION 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

IMC-THE NEXT GENERATION 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

IMC-THE NEXT GENERATION 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



IMC-THE NEXT GENERATION 在線電子書 用戶評價

評分

蝦子大師。頂禮膜拜啊。

評分

蝦子大師。頂禮膜拜啊。

評分

蝦子大師。頂禮膜拜啊。

評分

A classic about integrated marketing communications, the measurement and evaluation part are quite good.

評分

A classic about integrated marketing communications, the measurement and evaluation part are quite good.

IMC-THE NEXT GENERATION 在線電子書 著者簡介


IMC-THE NEXT GENERATION 在線電子書 著者簡介


IMC-THE NEXT GENERATION 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

IMC-THE NEXT GENERATION 在線電子書 圖書描述

This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing Communications", Don Schultz first showed marketers how to integrate internal and external communication into a dynamic, value-adding asset. In "IMC - The Next Generation", Schultz teams with Heidi Schultz to offer updated insights on today's newly powerful business and communication model using the IMC approach. Let it show you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.'Having pioneered the concept of integrated marketing communications (IMC), Don and Heidi Schultz now show all of the strategic and tactical steps that will make the 'new marketing' work for you. I will gladly recommend this book to CMOs and CEOs who want to win using a combination of strong brand building and direct-to-customer marketing' - Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University, and author of "Marketing Management". 'Don and Heidi Schultz have placed IMC where it belongs - at the center of the organization as a core business strategy to drive long-term shareholder value. The book is fundamental in scope, detailed in its analysis, and far-reaching in its implications' - Shekar Swamy, President, R K SWAMY/BBDO Advertising Ltd.'A marketing book that every senior executive has to read. Don and Heidi have the ability to communicate IMC principles with compelling simplicity, using practical examples to support well-thought theories' - John Wallis, Senior Vice President Marketing, Hyatt International Corporation. 'In this new centerpiece for IMC, Don and Heidi present a comprehensive and actionable road map to build, manage, and measure integrated marketing communication programs and link them to what really matters in business: value creation' - Javier Trevino, Vice President for Corporate Communications, CEMEX.'Unlike any other business model - including the highly touted customer relationship management approach - IMC uniquely integrates all the pieces of an organization around a single factor: the wants and needs of customers. Satisfying those wants and needs leads to the core business objective of creating value for shareholders. And that is the objective of this book: helping practitioners move from seeing IMC simply as a means of coordinating communication to viewing it as a core business strategy that is based on measurable communication inputs and outputs' - From Chapter 1.With today's increased emphasis on technology, branding, and globalization, communication is more than just a tactical corporate activity - it becomes a key element in ongoing success. Results-driven communication now allows you to treat each of your customers as individuals with distinct wants and needs, then answer those needs as you build both sustainable competitive advantage and measurable return on your marketing investments."IMC - The Next Generation" outlines a step-by-step process for combining and coordinating every method through which your organization communicates with customers. Built around the strategic ideas and insights that author Don Schultz used to help launch the IMC revolution, this hands-on book combines research-based insights with real-world examples to explore how businesses can leverage the IMC model to: seamlessly integrate all internal and external communications programs; communicate positive messages to customers at every contact point, for every reason; implement value-based business approaches that generate cash flows and shareholder value; since its introduction over a decade ago, integrated marketing communication has progressed from a communication-only approach to a full-fledged business strategy, one that combines and focuses all of the organization's functions and activities around its customers." IMC - The Next Generation" reveals how IMC can be implemented in organizations of virtually any size, in any economic climate, and in any geographic area to determine how much to invest in marketing communication, how to increase the returns on those investments, and how to deliver measurable and identifiable outcomes - to position and prepare your organization for success in today's evolving, undefined, and virtually limitless business landscape.

IMC-THE NEXT GENERATION 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

IMC-THE NEXT GENERATION 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

IMC-THE NEXT GENERATION 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





IMC-THE NEXT GENERATION 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有