Data Mining Techniques

Data Mining Techniques pdf epub mobi txt 电子书 下载 2025

出版者:Wiley
作者:Michael J. A. Berry
出品人:
页数:643
译者:
出版时间:2004-4-9
价格:USD 50.00
装帧:Paperback
isbn号码:9780471470649
丛书系列:
图书标签:
  • 数据挖掘 
  • CRM 
  • Marketing 
  • Data 
  • 数据分析 
  • 商业 
  • Techniques 
  • Mining 
  •  
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Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

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