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Michael J. A. Berry 作者

Wiley

译者

2004-4-9 出版日期

643 页数

USD 50.00 价格

Paperback

丛书系列

9780471470649 图书编码

Data Mining Techniques 在线电子书图书标签: 数据挖掘 CRM Marketing Data 数据分析商业 Techniques Mining

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Data Mining Techniques 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Data Mining Techniques 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Data Mining Techniques 在线电子书图书描述

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

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