Storytelling with Data

Storytelling with Data pdf epub mobi txt 电子书 下载 2025

作者简介:

Cole Nussbaumer Knaflic

数据分析专家,前Google人力分析团队经理,曾任银行和私募基金分析师,曾在马里兰艺术学院教授信息可视化课程。目前专门研究定量信息的有效展示,并撰写热门博客storytellingwithdata.com。她的数据分析研讨会和演示深受世界各地受众追捧。

译者简介:

陆昊

程序员,现于百度云从事数字营销解决方案的研发,在计算广告和大数据领域浸淫多年。与第二译者互为连理。

吴梦颖

多年广告人,浅涉创投圈,现任数字营销公司伙传播战略发展总监。敏感于数据,动心于设计,善于探索和总结。

出版者:Wiley
作者:Cole Nussbaumer Knaflic
出品人:
页数:288
译者:
出版时间:2015-11-2
价格:USD 39.95
装帧:Paperback
isbn号码:9781119002253
丛书系列:
图书标签:
  • 数据分析 
  • 数据可视化 
  • 可视化 
  • Visualization 
  • 数据科学 
  • Data 
  • 设计 
  • 英文原版 
  •  
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Don't simply show your data—tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:

Understand the importance of context and audience

Determine the appropriate type of graph for your situation

Recognize and eliminate the clutter clouding your information

Direct your audience's attention to the most important parts of your data

Think like a designer and utilize concepts of design in data visualization

Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

具体描述

读后感

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得到: 作者虽然告诉我们怎么用数据讲故事,但其实也告诉我们了很多如何书写报告。 能够恰当的组织故事,用时间顺序,或是空间顺序表达;讲故事中善用展示现象,提示问题,解决问题的三个步骤,条理清晰,一定要符合受众群体大脑认知的过程,才能够吸引他们的注意,取得不错的...  

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可以结合pwc coursera的课程一起学习

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好书。总结一下就是可视化不是终点,要解读完的结论可视化再给观众。不要做事做一半(没人能看懂你的分析,也没人能看懂可视化,人们需要的不是数据和分析的可视化,而是结论的可视化)。。推荐一个书里的网站给大家http://viz.wtf/

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I quickly learned that spending time on the aesthetic piece—something my colleagues didn’t typically do—meant my work gathered more attention from my boss and my boss’s boss. For me, that was the beginning of seeing value in spending time on the visual communication of data.

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简单但挺有启发

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饼图哪里惹到作者了???? 这本书适合修正细节 把很多页都折起来了。类似高中时候的错题集。只不过那时候是怕错误的解题方法再犯,这个是防止选择低效繁琐的解题方式。

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