The Crowd

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Gustave Le Bon (1841-1931) was a French social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behaviour and crowd psychology. His work on crowd psychology became important in the first half of the twentieth century when it was used by media researchers to describe the reactions of subordinate groups to media. He also contributed to on-going debates in physics about the nature of matter and energy. His book The Evolution of Matter was very popular in France. His first great success however was the publication of The Psychology of Peoples (1894), the first work in which he hit upon a popularising style that was to make his reputation secure. His best selling work, The Crowd: A Study of the Popular Mind (1895) followed soon after. Le Bon was one of the great popularisers of theories of the unconscious at a critical moment in the formation of new theories of social action. Sigmund Freud's Group Psychology and the Analysis of the Ego (1922) was explicitly based on a critique of Le Bon's work.

出版者:Dover Publications
作者:Gustave Le Bon
出品人:
页数:160
译者:
出版时间:2002-1-8
价格:USD 8.95
装帧:Paperback
isbn号码:9780486419565
丛书系列:
图书标签:
  • 心理学 
  • 社会学 
  • 社会心理学 
  • Psychology 
  • Gustave_Le_Bon 
  • 英文原版 
  • 社会 
  • 勒庞 
  •  
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One of the greatest and most influential books of social psychology ever written, brilliantly instructive on the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions and much more. A must-read volume not only for students of history, sociology, law and psychology, but for every politician, statesman, investor, and marketing manager.

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读后感

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好多精英主义者都奉勒庞的《乌合之众》为祖训:一逢群体事件,就拿出来幸灾乐祸,“你看你看,一群乌合之众!”勒庞在书里恰好有描述这种行为,这种“断言法”的表达,可不正是想要利用大众的“领袖”们惯用的手段么?这年月,要想不被“专家”忽悠,还得自己亲力亲为啊。 ...  

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为什么叫乌合之书?比如勒庞老师这本七拼八凑偏见横飞胡乱论证纵笔狂书还攒出了一门“群众心理学”。 这门学问有三大宝贝:一曰泛化(generalisation),拉丁民族就怎么怎么浪漫激进,盎格鲁撒克逊就怎么怎么沉静稳重,法国人就怎么这么爱窝里斗呢?瞧隔壁英吉利半岛现如今还尊...  

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1985年4月23日,可口可乐首位外籍CEO古巴人郭思达在纽约宣布,可口可乐更改其行销99年的饮料配方,以新可乐取代老可乐。此举引发了广泛的抗议浪潮。老对手百事可乐在一旁坐收渔利、乐不可支。至6月底,新可乐的销量仍未见起色,可口可乐被迫向市场屈服,宣布恢复老配方的生产。...  

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这本书的重要性在不同场合被提及的次数实在太多了,以至于我早已将其列为必读书目之一,尽管从买下此书到真正读完它的今天,差不多过去了十年的时间。不过阅读体验没有我想象中那么痛苦——这种预感来自于对法国学者黏稠的论述方式的刻板印象——这本书,总体而言是流畅而清晰...  

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“躲猫猫”、“打酱油”、“70码”、“人肉搜索”……这类事件如今已成为热门甚至是流行词汇。在这些词汇的背后,积蓄着巨大的公众情绪的力量。公众情绪古已有之,只要有群体存在,就会有这样的情绪力量在民间不停流淌。这里的“群体”一词不只是指聚集在一起的个人,而是心理...  

用户评价

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标标同学推荐。

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誰說勒龐這本書過時了?!

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比期待的粗浅了一点。

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interesting

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这书都这会儿了还标注着在读。。。我觉得明明应该放到再读的豆列里。

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