Book Description
The World Is Flat is Thomas L. Friedman’s account of the great changes taking place in our time, as lightning-swift advances in technology and communications put people all over the globe in touch as never before—creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place. This updated and expanded edition features more than a hundred pages of fresh reporting and commentary, drawn from Friedman’s travels around the world and across the American heartland—from anyplace where the flattening of the world is being felt.
In The World Is Flat , Friedman at once shows “how and why globalization has now shifted into warp drive” (Robert Wright, Slate) and brilliantly demystifies the new flat world for readers, allowing them to make sense of the often bewildering scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, he explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; how governments and societies can, and must, adapt; and why terrorists want to stand in the way. More than ever, The World Is Flat is an essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.
Amazon.com
Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)
Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace.
--Tom Nissley
From Publishers Weekly
Before 9/11, New York Times columnist Friedman was best known as the author of The Lexus and the Olive Tree, one of the major popular accounts of globalization and its discontents. Having devoted most of the last four years of his column to the latter as embodied by the Middle East, Friedman picks up where he left off, saving al-Qaeda et al. for the close. For Friedman, cheap, ubiquitous telecommunications have finally obliterated all impediments to international competition, and the dawning "flat world" is a jungle pitting "lions" and "gazelles," where "economic stability is not going to be a feature" and "the weak will fall farther behind." Rugged, adaptable entrepreneurs, by contrast, will be empowered. The service sector (telemarketing, accounting, computer programming, engineering and scientific research, etc.), will be further outsourced to the English-spoken abroad; manufacturing, meanwhile, will continue to be off-shored to China. As anyone who reads his column knows, Friedman agrees with the transnational business executives who are his main sources that these developments are desirable and unstoppable, and that American workers should be preparing to "create value through leadership" and "sell personality." This is all familiar stuff by now, but the last 100 pages on the economic and political roots of global Islamism are filled with the kind of close reporting and intimate yet accessible analysis that have been hard to come by. Add in Friedman's winning first-person interjections and masterful use of strategic wonksterisms, and this book should end up on the front seats of quite a few Lexuses and SUVs of all stripes.
From School Library Journal
Adult/High School–This brilliantly paced, articulate, and accessible explanation of today's world is an ideal title for tech-savvy teens. Friedman's thesis is that connectedness by computer is leveling the playing field, giving individuals the ability to collaborate and compete in real time on a global scale. While the author is optimistic about the future, seeing progress in every field from architecture to zoology, he is aware that terrorists are also using computers to attack the very trends that make progress plausible and reasonable. This is a smart and essential read for those who will be expected to live and work in this new global environment. –Alan Gropman, National Defense University, Washington, DC
From Bookmarks Magazine
Friedman, nominally a liberal, has historically taken the middle path and supported laissez-faire capitalism, globalization, and the power of institutions like the International Monetary Fund. Ever optimistic about globalization, he pleases its proponents and disappoints its detractors in The World Is Flat. There’s no doubt that Friedman asks timely questions, even if he sometimes shirks definitive answers. Although he acknowledges terrorism’s global weight, he identifies an even more potent force shaping global economics and politics: the "triple convergence—of new players, on a new playing field, developing new processes … for horizontal collaboration," particularly in China and India. Friedman’s story comes alive as we meet the movers and shakers of Globalization 3.0, eavesdrop on Friedman’s interviews, and witness collaborations in progress. Friedman’s personal journey, if slightly padded, makes for entertaining and accessible reading. Yet critics, even those who support globalization, differed on Friedman’s thesis; India, for example, has not yet become the global superpower he describes; many scholars still describe the "flat world" as a nicer name for "cheap labor." Friedman also less effectively analyzes the effects of Globalization 3.0 than its players, and embraces technological determinism at the expense of thoroughly considering major political factors (like terrorist networks, which he’s previously compared to World War III). No matter your stance on the benefits or pitfalls of globalization, The World Is Flat is an important, thought-provoking book—even if Friedman’s answer to unresolved issues is, "Sort that out."
From Booklist
*Starred Review* Although it may be catchy, the title of New York Times columnist Friedman's latest book needs explaining. "Flat" here means "level," as in the level playing field on which virtually any nation can now compete, thanks to the explosion of global telecommunications, including the Internet as well as the transfer of information from First World to Third--and back. There's also a leveling of hierarchies within organizations, thanks to the increasing democratization of information from sources such as the Web. Friedman cites 10 forces that have caused this "flattening," including the fall of the Berlin Wall ("We could not think globally about the world when the Berlin Wall was there," said one economist), the emergence of Netscape as an Internet platform, workflow software, open sourcing, outsourcing, the streamlining of the supply chain (witness Wal-Mart), the organization of information on the Internet (Google, Yahoo), and the ubiquity of powerful personal telecommunications devices. Friedman is very thorough at projecting the consequences of these changes, noting the benefits we all share from this hyper-globalization, while realistically addressing, for example, the challenges American workers will face in the coming decades from talented, highly motivated workforces in such countries as India and China. A little more humor might have offset the author's trademark earnestness; still, as he has with other global issues, Friedman brings coherence and a workable plan of action to the fundamental changes our world is experiencing.
Alan Moores
From AudioFile
Distance has been annihilated. Your X rays are sent to India, your job to China. In a flat world the U.S. must seize every technological advantage and put the "oomph" we gave the moon shot into breaking our oil habit. (Although the writer suspects that he will be sent to the moon before "W." gets the message.) Narrator Oliver Wyman does a superb job. First he's the irrepressible American, then the Indian gentleman, and finally the Chinese whose English is formal but broken. The audiobook technology that enables us to take in so much information while caught in traffic or scrubbing a pan is precisely the sort of handhold Friedman would urge us all to grasp, and with both hands. B.H.C. Winner of AudioFile Earphones Award
Book Dimension
length: (cm)19.7 width:(cm)12.8
托马斯·弗里德曼是《纽约时报》的专栏作家,曾三次赢得普利策奖。在其1999年出版的经典著作《了解全球化:凌志汽车与橄榄树》当中,他提出了新科技和全球化与传统文化的联系,引发了西方学界一场关于全球化问题的大争论。他认为现在的社会必定抵挡不了全球化的浪潮,全球化的趋势是不可阻挡的。在《世界是平的:21世纪简史》出版之前,他已经是美国公认最有影响力的新闻工作者。
犹记得 当初美国的“X一代”曾被他们的父兄辈们定义为 浅薄,易变,懒散,不忠诚和没有理想, 同样在我们的父辈中,鲁迅先生也曾说过, “中国少有失败的英雄,少有韧性的反抗, 少有敢单身鏖战的武人,少有敢抚哭叛徒的吊客. 见胜兆则纷纷聚集, 见败兆,则纷纷逃亡.” 七十年过去了, ...
评分http://bizchedan.blogbus.com/logs/47197179.html 补完一词,出自经典动画片<EVA>。要讲BBS(Bulletin Board System)补完,先从网友命名为脑残的群体说起。出于书面礼貌,以下多简称NC。 脑残志坚 这个群体很难定义,就生活在我们中间,是路人甲乙丙,线下一般看起来也比较...
评分世界是平的,一本据说很火爆的畅销书。听说过蛮长时间,但总觉得标题蛮怪:难道到今天还有人怀疑地球不是圆的么? 于是很居心叵测的怀疑是标题党作祟,无视之。 直到前段一好友决定再次起航北漂,留下一堆杂物与我,其中便有此书中文版。他说不错值得一看,友人推荐又是免费之...
评分一本书,或是文章,很多则故事,连篇累牍,只阐述一个意思,是少了点,但总比什么都没有来得好吧。 不幸的是:大多数的书,是什么都没讲的。因此这一本,还值得读。
评分(一) 再好的东西,如果跟你无关。那么,这个东西,都只是生活的八卦,而非必需品。 这也是人们需要忽略一些东西的理由。 人生是复杂和短暂的,我们活得都忙不过来了,除了爱看热闹的天性外,我们的眼界没有超越我们生活的圈子。 我在读《世界是平的》(第二版)的时...
初读这本书时,我差点被它那近乎百科全书式的知识密度给劝退。它就像一个信息流的洪流,从技术革命的萌芽讲到跨国公司的组织架构,再横跨到教育体系的改革,内容之庞杂,简直令人咋舌。我不得不时常停下来,翻阅注释,或者在搜索引擎上查阅那些陌生的术语,才能跟上作者的思路。但一旦度过了最初的适应期,那种豁然开朗的感觉便接踵而至。作者最厉害的地方在于,他总能找到那些看似不相关的点之间的逻辑联系,用清晰的因果链条将它们串联起来。比如,他对卫星通信技术如何间接影响了印度班加罗尔的呼叫中心产业的详尽剖析,逻辑严密到让人无法反驳。这本书不是那种让你读完后感觉“心潮澎湃”的煽情读物,它更像是一份精密的手术刀报告,冷静、客观,却又精准地切开了现代社会运行的肌理。我尤其欣赏作者在叙事中保持的那种克制的幽默感,在讲述那些严肃的经济现象时,偶尔会冒出几句讽刺性的评论,让整个阅读体验不至于过于沉闷。读完这本书,我感觉自己像是在一个巨大的、运转精密的钟表内部进行了一次彻底的检修,虽然过程略显枯燥,但最终对时间运行的机制有了前所未有的清晰认知。
评分这本书给我带来的最大冲击,并非是知识上的补充,而是一种思维模式的彻底颠覆。我过去总是习惯于用“本地化”或“国家化”的框架去理解商业和社会问题,认为地理和国界依然是决定性因素。然而,作者通过无数生动的案例,剥去了这些“地理的皮肤”,直指隐藏在背后的连接的本质。这本书的行文风格非常具有煽动性,它不是在“解释”变化,而是在“宣告”变化。那种语气,让你不得不正视那些正在发生但你尚未察觉的权力转移和价值重估。我记得有一个章节详细描述了小型、敏捷的团队如何通过网络协作,有效地对抗那些庞大的、传统的跨国企业,这简直是对“规模至上”原则的公然挑战。书中对于人才定义的更新——从“拥有特定文凭的人”转变为“能够解决特定问题的连接者”——这一点尤其让我深思。我甚至开始反思我自己的工作流程和学习方向,感觉自己仿佛被这本书“格式化”了一遍,需要重新加载很多旧有的预设程序。
评分这本著作的阅读体验是一场漫长而又引人入胜的旅程。作者的叙事节奏把握得非常巧妙,他从不急于展示最终的宏大结论,而是采取一种“抽丝剥茧”的方式,逐步引导读者进入他的逻辑世界。书中穿插的访谈片段——那些来自不同行业、不同地域的先行者们的第一手经验——是全书的点睛之笔。这些真实的个体声音,为抽象的理论提供了坚实的地面支撑,让原本可能枯燥的数据和趋势分析变得触手可及,充满了人情味。我个人最喜欢的是作者在探讨“无形资产”重要性时所采用的类比手法,他将知识产权和品牌价值比作新的“土地和矿产”,这种形象化的表达,让那些复杂的金融和法律概念变得异常清晰易懂。读完后,我产生了一种强烈的意愿去重新审视身边的商业活动,去探究那些看似寻常的商业成功背后,是否隐藏着更深层次的全球化连接的逻辑。这本书与其说是一本关于商业的书,不如说是一本关于我们如何共同构建和生活在一个日益被压缩和连接的物理空间中的生存指南。
评分这本厚厚的书,拿到手里就沉甸甸的,封面设计得简洁却又带着一种莫名的力量感,仿佛预示着书中蕴含着足以颠覆你固有认知的宏大叙事。我原本以为这会是一本晦涩难懂的理论著作,毕竟“世界是平的”这个概念本身就带着强烈的思辨色彩,需要读者具备一定的背景知识才能轻松进入状态。然而,作者的叙事功力着实了得,他没有一上来就抛出那些复杂的经济学模型或者地缘政治分析,而是选择了一个非常生活化的切入点。通过讲述几个看似不相干的小人物的命运转折,比如一个偏远小镇的程序员如何通过互联网接到了硅谷的订单,或者一个传统制造业的小作坊如何因为全球供应链的重塑而濒临破产,作者不动声色地构建起一个关于连接、竞争与重构的复杂网络。阅读过程中,我不断地被书中那些鲜活的案例所吸引,那些曾经在新闻里一扫而过的名词,在作者的笔下变得有血有肉,充满了人性的挣扎和机遇的闪光。特别是关于知识和技能的迭代速度的描述,让人有一种迫在眉睫的危机感,但又不会让人完全陷入绝望,更多的是激发了一种想要立刻行动起来去学习新东西的冲动。这本书的价值不在于它提供了一个现成的答案,而在于它提供了一种全新的观察世界的透镜,让日常的一切都染上了一层全球化的色彩。
评分坦白说,这本书的观点在当时的环境下显得有些激进和理想化,充满了对技术的盲目乐观,这使得我在阅读过程中时常会产生一种“作者是不是把事情想得太简单了”的疑虑。书中对于全球协作带来的巨大效率提升的描绘几乎是毫无保留的赞美,但对于其中潜藏的文化冲突、信息安全风险以及劳动力的贫富分化问题,探讨得相对不够深入和平衡。例如,它强调了远程协作的便捷性,却对由于时差和文化差异导致的沟通损耗描绘得过于轻描淡写。尽管如此,这本书的价值依然不容忽视,因为它成功地捕捉到了那个时代最主要的趋势和驱动力。它像一面放大镜,把那些刚刚萌芽的、微小的技术涟漪,放大成了一场即将席卷全球的巨浪。这本书的语言有一种古典的庄重感,引用了大量的历史典故和哲学思考来支撑其现代论点,使得整本书读起来既有对未来的前瞻性,又不失对人类文明演进脉络的敬畏之心。它更像是一部时代的宣言书,而非一份严谨的学术报告,这一点需要读者在阅读时有所区分。
评分DUE 12-11-08
评分2013年
评分god,kill me!
评分i've been reading it and i think i'll never finish this one.the book is good,but what the hell does it have to do with me?
评分god,kill me!
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