Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You'll never think about thinking in the same way again.
作者长篇累牍就讲了一个观点:很多时候,灵感一现的决策和你经过深思熟虑的决策能产生的效用是差不多的,甚至超过!此后举了n多例子说明,有一些例子根本和此观点无关(可口可乐和百事可乐的例子),不知道原著怎么样,反正翻译版本我是忍受再忍受也没有读完!!
评分作者长篇累牍就讲了一个观点:很多时候,灵感一现的决策和你经过深思熟虑的决策能产生的效用是差不多的,甚至超过!此后举了n多例子说明,有一些例子根本和此观点无关(可口可乐和百事可乐的例子),不知道原著怎么样,反正翻译版本我是忍受再忍受也没有读完!!
评分 评分This book is all about those moments when we "know"something without knowing why. The author, one of the world's most original thinkers, explores the phenomenon of "Blink",showing how a snap judgement can be far more effective than a cautious decisoion...
例子太多,有一些观点有价值
评分还好吧
评分这本的radical theory没有tipping point和outliers多于是其实一,拓展到后面不是很coherent(前面还是很心水的);二,根本没必要写这么长
评分作者却是用了很多例子来说明他的观点,对于做marketing和希望自己能有一个比较清晰思维的读者而言,是本值得花时间一读的书,因为确实给了不少新的观点和角度去认识人的潜意识,以及做判断时候的闪光点。
评分more case bank than theory or tips
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