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Kellogg on Branding 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Tybout, Alice M. (EDT)/ Calkins, Tim (EDT) 作者

Wiley

译者

2005-9 出版日期

352 页数

USD 35.00 价格

Hardcover

丛书系列

9780471690160 图书编码

Kellogg on Branding 在线电子书图书标签: 品牌营销 Kellogg marketing 商学院商业 branding 广告

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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand–centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today′s ever–changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

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