Marshall McLuhan's posthumous The Global Village, co-authored by Bruce Powers, explores the new "laws" of media, "laws" fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologies of the data base, communication satallites, and the globalmedia network. McLuhan and Powers offer the 'Tetrad' as a four part structure of analysis for relieving the outcome of this collision. By focusing on four questions - What does this new medium enhance? What does it render obsolete? What does it retrieve that was long ago pushed aside? And what does it produce or become when extended beyond the limits of its potential? - one can postulate the cultural life of an arifact in advance by showing how a total saturated use would produce a reversal of the original intent. For example, money converted into credit cards: the telephone to the omnipresence of teleconferencing; or the high-rise apartment building: enhancing privacy, rendering community obsolete, retrieving the catacombs, and reversing into a slum. McLuhan's insights, his aphorisms, and his legacy as "the man behind the message", make The Global Village excellent reading for anyone interested in the shaping power of communication technology.
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遗腹之作
评分“城市不复存在，惟有作为吸引游客的文化幽灵。任何公路边的小饭店加上它的电视、报纸和杂志，都可以和纽约巴黎一样，具有天下在此的国际性。”
评分麦克卢汉做的调查非常详实，从种族人口，经济市场，包括电子科技技术等各个领域。让我觉得很惊讶的是，一个加拿大人，对美国的无论是总体还是单个城市分类说，都如数家珍。治学态度很了不起。
评分麦克卢汉做的调查非常详实，从种族人口，经济市场，包括电子科技技术等各个领域。让我觉得很惊讶的是，一个加拿大人，对美国的无论是总体还是单个城市分类说，都如数家珍。治学态度很了不起。
评分遗腹之作
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