Inside Consumption

Inside Consumption pdf epub mobi txt 电子书 下载 2025

出版者:Routledge
作者:S. Ratneshwar
出品人:
页数:378
译者:
出版时间:2005-08-24
价格:USD 39.95
装帧:Paperback
isbn号码:9780415341943
丛书系列:
图书标签:
  • 市场研究 
  • culture 
  • consumption 
  • consuming 
  • consumer 
  • behavior 
  • Consumer_Behavior 
  • CB 
  •  
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What do we know about consumer motives, goals, and desires?

Why do we choose to buy and consume certain products and services from the many available in the marketplace?

Following the pioneering and successful volume, The Why of Consumption (2000), the same editors have brought together an all-new cast of leading scholars to address modern-day issues in consumer motivation. Representing diverse viewpoints and drawing on relevant theories and frameworks grounded in fields such as cognitive, clinical, and social psychology, behavioral decision theory, sociology, semiotics, cultural anthropology, and culture studies the chapters in this volume address a variety of topics.

Topics include:

* The interplay between the heart and the mind in what consumers desire

* Hedonic, utilitarian, and variety-seeking motives

* Implications of a promotion versus prevention focus in consumer decision-making

* Motives for engaging in socially undesirable consumer behaviors

* How individual consumers, communities and cultures come to value brands, fashion goods, and objects of art

* Inter-generational as well as information age influences on the motives underlying consumers' identities, both present and future

This provocative and important book provides insights for students, scholars and practitioners who seek to understand the vital relationship between motivation and consumption.</P>

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