Inside Consumption 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Inside Consumption

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S. Ratneshwar 作者
Routledge
譯者
2005-08-24 出版日期
378 頁數
USD 39.95 價格
Paperback
叢書系列
9780415341943 圖書編碼

Inside Consumption 在線電子書 圖書標籤: 市場研究  culture  consumption  consuming  consumer  behavior  Consumer_Behavior  CB   


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Inside Consumption 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Inside Consumption 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Inside Consumption 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Inside Consumption 在線電子書 著者簡介


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Inside Consumption 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Inside Consumption 在線電子書 圖書描述

What do we know about consumer motives, goals, and desires?

Why do we choose to buy and consume certain products and services from the many available in the marketplace?

Following the pioneering and successful volume, The Why of Consumption (2000), the same editors have brought together an all-new cast of leading scholars to address modern-day issues in consumer motivation. Representing diverse viewpoints and drawing on relevant theories and frameworks grounded in fields such as cognitive, clinical, and social psychology, behavioral decision theory, sociology, semiotics, cultural anthropology, and culture studies the chapters in this volume address a variety of topics.

Topics include:

* The interplay between the heart and the mind in what consumers desire

* Hedonic, utilitarian, and variety-seeking motives

* Implications of a promotion versus prevention focus in consumer decision-making

* Motives for engaging in socially undesirable consumer behaviors

* How individual consumers, communities and cultures come to value brands, fashion goods, and objects of art

* Inter-generational as well as information age influences on the motives underlying consumers' identities, both present and future

This provocative and important book provides insights for students, scholars and practitioners who seek to understand the vital relationship between motivation and consumption.</P>

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