Book Description
COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
Book Dimension :
length: (cm)23.4 width:(cm)15.3
具体描述
读后感
经典的理论，曾经为它通宵达旦，为它据理力争。虽然新兴的理论越开越被更多的人所采纳接受，但不可否认，Porter仍然是最有魅力的存在
评分经典的理论，曾经为它通宵达旦，为它据理力争。虽然新兴的理论越开越被更多的人所采纳接受，但不可否认，Porter仍然是最有魅力的存在
评分经典的理论，曾经为它通宵达旦，为它据理力争。虽然新兴的理论越开越被更多的人所采纳接受，但不可否认，Porter仍然是最有魅力的存在
评分经典的理论，曾经为它通宵达旦，为它据理力争。虽然新兴的理论越开越被更多的人所采纳接受，但不可否认，Porter仍然是最有魅力的存在
评分经典的理论，曾经为它通宵达旦，为它据理力争。虽然新兴的理论越开越被更多的人所采纳接受，但不可否认，Porter仍然是最有魅力的存在
用户评价
这本书大概翻翻各章节标题就行了.某种程度上来说,value chain这个词已经说完了一本书的内容,剩下的只是具体的解构的问题.
评分这本书大概翻翻各章节标题就行了.某种程度上来说,value chain这个词已经说完了一本书的内容,剩下的只是具体的解构的问题.
评分这本书大概翻翻各章节标题就行了.某种程度上来说,value chain这个词已经说完了一本书的内容,剩下的只是具体的解构的问题.
评分这本书大概翻翻各章节标题就行了.某种程度上来说,value chain这个词已经说完了一本书的内容,剩下的只是具体的解构的问题.
评分这本书大概翻翻各章节标题就行了.某种程度上来说,value chain这个词已经说完了一本书的内容,剩下的只是具体的解构的问题.
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