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Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Roger D. Blackwell 作者

South-Western College Pub

譯者

2005-11-29 出版日期

774 頁數

USD 167.95 價格

Hardcover

叢書系列

9780324271973 圖書編碼

Consumer Behavior 在線電子書圖書標籤: 消費行為 IMC AD

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Consumer Behavior 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Consumer Behavior 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Consumer Behavior 在線電子書圖書描述

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

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