Brand Innovation Manifesto 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John T. Grant 作者

Wiley

译者

2006-05-23 出版日期

310 页数

USD 55.00 价格

Hardcover

丛书系列

9780470027516 图书编码

Brand Innovation Manifesto 在线电子书图书标签: Marketing AD

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发表于2024-12-27

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Brand Innovation Manifesto 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Brand Innovation Manifesto 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Brand Innovation Manifesto 在线电子书图书描述

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.

Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

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