Brand Innovation Manifesto 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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John T. Grant 作者

Wiley

譯者

2006-05-23 出版日期

310 頁數

USD 55.00 價格

Hardcover

叢書系列

9780470027516 圖書編碼

Brand Innovation Manifesto 在線電子書圖書標籤: Marketing AD

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發表於2024-11-15

Brand Innovation Manifesto 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brand Innovation Manifesto 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brand Innovation Manifesto 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Brand Innovation Manifesto 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brand Innovation Manifesto 在線電子書圖書描述

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.

Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

Brand Innovation Manifesto 在線電子書下載 mobi epub pdf txt 在線電子書下載

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