un tapped creating value in underserved markets 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John Weiser 作者

7-09999

译者

2006-6 出版日期

240 页数

266.0 价格

HRD

丛书系列

9781576753729 图书编码

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发表于2024-11-08

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un tapped creating value in underserved markets 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international "base-of-the-pyramid" communities - composed of low-to moderate income, consumers in developed and developing countries? Chances are you'd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business model - the practical dos and don'ts every manager needs to know when approaching a new market. Until now.

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