un tapped creating value in underserved markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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John Weiser 作者

7-09999

譯者

2006-6 出版日期

240 頁數

266.0 價格

HRD

叢書系列

9781576753729 圖書編碼

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發表於2024-11-24

un tapped creating value in underserved markets 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

un tapped creating value in underserved markets 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

un tapped creating value in underserved markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international "base-of-the-pyramid" communities - composed of low-to moderate income, consumers in developed and developing countries? Chances are you'd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business model - the practical dos and don'ts every manager needs to know when approaching a new market. Until now.

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