Our bestseller “Shop Image” series now spreads to focus 97 shops in this single city, London, revealing the intimate connection between the city’s history and the design on its streets, and how that history has influenced international design trends. The examples here are presented by genre, however in terms of approach, are dominated by these broad design looks: classic, modern, and exotic. Classic employs traditional decorative text and patterns while simultaneously shedding any hint of old-fashioned and combining elegant colors and fonts to gain a new, modern lease of life. Modern design, of which Sir Terence Conran, a leading international practitioner, uses simple fonts and color combinations to give hotels, restauraunts and home furnishing stores, and plays a vital part in London’s reputation as a top design location.
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